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Wednesday, October 25, 2023 via ZOOM

Join the Successful Sponsorships Workshop

Sponsorships - organizations want them and need them, but lack the know-how and training to prospect them, attract their attention, and keep sponsors happy. In this half-day virtual workshop A.J. Steinberg, CFRE, of Queen Bee Fundraising will walk you through the steps to take to get your organization primed for sponsorship dollars.

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In this workshop you will learn:

  • What sponsors are really looking for
  • What your organization has to offer to sponsors
  • How to craft professional-quality marketing
  • How to prospect and solicit potential sponsors
  • How to treat sponsors like VIPs so they sign on year-after-year
Why should you attend?

Who should attend this workshop?

  • Any organization, large or small, that wants to expand their revenue capabilities through sponsorships
  • Any organization that wants to learn how to procure high-value sponsorships for their fundraising events
  • Any organization that wants the tools to create amazing marketing materials to help seal the deal with sponsors
  • Any organization that wants to achieve success with sponsor prospecting and pitches
  • Any organization that wants to make their current sponsors satisfied and enthused in order to create a long-term sponsor relationship
Get ready, get set, and GO with your new sponsorship potential!

Session Topics

Find out more about this WorkShop

The Myth of Sponsorship Dollars

Do you know where sponsorship dollars come from? This session reveals the business side of event sponsorships and how businesses make their sponsorship purchasing decisions. Understanding this isn a real game changer!

Choosing Sponsorship Levels & Perks

Look beyond the same old Gold, Silver, and Bronze sponsorship levels! Discover the secrets to assessing what your organization has to offer, choosing sponsor pricing levels, and creating packages of perks worthy of sponsoring.

Creating an Irresistible Sponsorship Deck

All nonprofit organizations are chasing the same sponsorship dollars. Learn how to stand out from the crowd with attention-grabbing, professional-quality sponsor materials that your organization can create with simple online tools.

Prospecting and Outreach

From hot prospects to cold calls, you need to identify potential sponsors in order to give them your sponsorship sales pitch. This session takes the “scary” out of soliciting sponsorships with strategies for ranking sponsor prospects and how to connect with them to pitch your sponsorship.

Sponsor Cultivation & Stewardship

Engagement and follow-through are key to creating long-term relationships with sponsoring businesses. This session outlines strategies that will build strong relationship bonds with sponsors and help bring them on board to sponsor future events.

Read our reviews

What People are Saying about the Training Workshops

Marian Ragsdale
Habitat for Humanity of Greater Greensboro
☆ ☆ ☆ ☆ ☆

I’ve been in fundraising and event planning for over 10 years and AJ’s workshop was the most impactful workshop I’ve ever attended.”

Patricia F. Smith
co-founder, Art Bus Express
☆ ☆ ☆ ☆ ☆

Your presentation on sponsorships was outstanding! I’m eager to put this information and
the materials you shared with us to good use. I feel that I now have some great tools that will help me further our mission.”

S. Wilson
Development Director, New West Symphony
☆ ☆ ☆ ☆ ☆

Thank you so much for sharing your strategies. It completely changed my perspective of what we do and how we do it. Now, I am approaching it with a greater focus on fundraising
and cultivation.”

Laura Paine-Willis
Westlake Sunrise Rotary Club
☆ ☆ ☆ ☆ ☆

I truly walked away with incredible information and more questions that I hadn’t thought of or considered until your workshop.”

About the Presenter

A.J. Steinberg, CFRE and Queen Bee Fundraising

Event planning expert and fundraising strategist A.J. Steinberg has created outstanding fundraising events since 1999 with her Los Angeles-based event production company. She has produced over 100 events and raised millions of dollars for organizations Cystic Fibrosis, Jane Goodall’s Roots and Shoots, and Union Rescue Mission.

In 2015, A.J. launched Queen Bee Fundraising to share the art of nonprofit event planning with organizations worldwide. Through consulting, webinars, workshops and speaking engagements, A.J. is on a mission to make her successful event planning strategies and resources available to all nonprofits, no matter their size or location.

A.J. has earned the reputation as a leader in event-based fundraising and is a recognized topic expert and contributor to respected nonprofit resources such as AFP International, CharityHowTo.Com, CharityChannel, Lorman, Bloomerang, and the Nonprofit Academy. Her presentation topics include event planning, event sponsorships, guest engagement, generational giving, and volunteer management.

Join the Successful Sponsorships Workshop

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